Description
Chapa Wellness Map: A Systematic Approach to Physical Activity redefines the three terms that are indispensable for the future of physical activity and sports: wellness, fitness, and high performance. These are the three fundamental concepts for this new system that will bring inactive people out of their sedentary lifestyle, will be a model for the sports industry, and will be a basis for a world classification system of the different levels of physical activity.
The system presented in this book can be used by both active and inactive people, coaches and trainers, even corporations looking for ways to engage their employees and promote healthier lifestyles.
About the Author
Orlando Chapa is an entrepreneur and visionary for exercise, health, and environment. He has been involved in the sports industry for more than 35 years and has studied strategic management, economics, marketing, and hermeneutics in the United States, Germany, and Mexico. Chapa has developed products and brands in Europe, Asia, and the US and has been in more than 80 international trade shows and expos. He founded the NGO “World Wellness Network” that aims to bring an end to the estimated 3 million deaths per year caused by physical inactivity. He currently resides in Mexico City, Mexico.
