Description
Success in commercial real estate isn’t just about buying and selling—it’s about strategy, positioning, and execution. In Selling Buildings, legendary New York City broker Bob Knakal and premier industry broker coach Rod Santomassimo reveal the proven methods that have led to billions in transactions and countless career breakthroughs.
Packed with real-world insights, this book provides brokers and investors with the tools to maximize property values, create competitive bidding environments, and close deals with precision. Whether you’re an experienced professional or just starting, Selling Buildings is your playbook for dominating the market, securing exclusive listings, and achieving exceptional results.
A must-read for anyone serious about commercial real estate, this book delivers decades of expertise in a step-by-step guide to selling more buildings at higher prices.
About the Authors
Bob Knakal _ New York, NY
With nearly 40 years in the industry, Bob Knakal is one of the world’s most prolific commercial real estate brokers. He has brokered over 2,342 building sales totaling $22 billion in value, cementing his legacy as a market leader. As co-founder of Massey Knakal Realty Services, Bob built the most dominant investment sales firm in NYC before its $100 million acquisition by Cushman & Wakefield. Known for his thought leadership, Bob frequently appears on national networks like Fox, CNBC, and MSNBC. Today, he leads BKREA, a next-generation brokerage firm that blends analog expertise with cutting-edge AI technologies.
Rod Santomassimo – Cary, NC
As the founder of the Massimo Group, the premier coaching organization for commercial real estate professionals, Rod has helped over 4,200 brokers and investors achieve extraordinary success. A four-time bestselling author, including Brokers Who Dominate and Knowing Isn’t Doing, Rod is an award-winning business coach recognized as a “Best Boss” in CRE by Globe St. With an MBA from Duke University, Rod is a CCIM, patented inventor, and sought-after speaker on ehancintg broker commission, AI integration and business strategy. He also co-founded CREinvestorcoach.com to guide aspiring investors.
Bob and Rod bring unparalleled expertise and insight to help investors and brokers thrive in today’s competitive real estate market.
