Description
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
The five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake “strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions
The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.
“Jaynie Smith presents you with the most valuable marketing edge you can ever have — and it won’t cost you one cent. But you need her sage advice to understand it, to use it properly and to take full advantage of its power for your company. Just be sure that you unleash it before your competitors do. And this is the book to help you do that. The sooner you read it, the sooner you’ll profit from it.” ~Jay Conrad Levinson, The Father of Guerrilla Marketing, Author: “Guerrilla Marketing” series of books
With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how “Creating Competitive Advantage” is key to a successful business. ~ Robert B. Cialdini Author Influence: Science & Practice
