Description
Heavy Hitter Sales Linguistics shows readers how to improve their sales success using nothing more than words and their voices. The book presents 101 practical solutions and proven tactics to build relationships with customers and persuade them to buy during sales calls. Heavy Hitter Sales Linguistics features unbeatable advice on selling based on the hard science of how people communicate and think, how we build rapport with each other, and how we use language.Steve W. Martin is the founder of the Heavy Hitter Sales training program. The Heavy Hitter Sales philosophy has helped over 75,000 salespeople become top revenue producers at companies including IBM, AT&T, NEC, Staples, Allstate Insurance, and DHL. Martin is the author of Heavy Hitter Selling (Wiley), Heavy Hitter Sales Wisdom (Wiley), and Heavy Hitter Sales Psychology (Tilis). His books have been recommended by the Harvard Business School and Selling Power magazine and have been featured in Forbes and the Wall Street Journal. A highly sought-after speaker, Martin is both entertaining and provocative. He has made presentations to hundreds of companies and organizations. He also teaches sales strategy at the University of Southern California, Marshall Business School MBA Program.Cardinal Publishers Group is a distributor of Tilis Publishers books.
