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“Steve Martin’s writing on sales dispenses insights of value to sales leaders up and down an organization. His considerable experience in the field and foundations in research give his recommendations heft, and yet they’re delivered in an inherently readable and easy-to-understand way.” ~ Eric Hellweg, Editorial Director, Harvard Business Review
“Steve Martin’s interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople.” ~ Jay Fulcher, Chief Executive Officer, Agile Software
Sales Strategy Playbook provides state-of-the-art sales strategies and advanced tactics for salespeople who want to learn the secrets of becoming a top performer and achieve career success. It is a comprehensive reference guide for winning highly competitive accounts and a perennial resource to solve your toughest sales challenges.